• Software Expertise

    Adobe: Photoshop, Lightroom, Illustrator, Premiere, After Effects
    Productivity: Google Workspace, Microsoft Office 360
    Other: Google Analytics, Google Adwords, Facebook Business, YouTube Studio, Hootsuite, Flourish

  • The Lifetime Value Co. (f.k.a. BeenVerified) - Creative Marketing Manager (2018-Present)

    B2C public data company with brands for people search, property search, lead-gen/sales and vehicle history search.

    Video editing, motion graphics, illustration and design for marketing creatives, content marketing and organic pages.

    Paid marketing:

    • Generating marketing creatives: banner ads, paid social ads, native ads, owned landing pages/funnels, App Store and Google Play store assets, web video ads (YouTube, other streaming), radio.

    • Writing, editing and creating motion graphics for multiple nationally-run television commercials for multiple brands.

    • Writing paid social media copy and messaging

    Organic & Content Marketing:

    • Visual creative direction for multiple brand blogs.

    • Producing bi-weekly, full-length, talking head explainer videos for YouTube channel and #Shorts product (fully remotely)

    • Scripting, editing and motion graphics for TikTok and Instagram Reels videos in line with current trends for 3-4 posts per week.

    • Working with multiple hosts/content creators to create TikTok and Instagram Reels videos.

    • Creating visuals and copy for multiple social channels (Facebook, Instagram, TikTok, LinkedIn) for 4 separate brands. Regular (weekly+) posting over several years.

    • Designing and creating compelling data visualizations for PR- and SEO-driven data studies across multiple brands.

    • Creating informative and how-to animated videos for landing, organic (SEO) and funnel pages.

  • Little Things - Social Video Coordinator (2016-2018)

    Social-first viral content publisher with a feel-good focus.

    Facebook video-focused social media manager, video editor and content curator

    • Curated and produced viral social videos for Facebook: curated from 3rd-party license holders and UGC; edited videos in Premiere; produced videos through freelancer editors and with in-house editors. Some gained 10s of millions of views.

    • A-B tested videos through Facebook Ad Manager to optimize content for that platform. Used Facebook Insight data to optimize videos for views and mid-roll ad revenue.

    • Created the posting schedule for multiple video posts per day, every day for almost 2 years. Wrote the social media copy for hundreds of videos.

    • Created weekly performance evaluations of videos for producers to help optimize future projects.

    • Helped oversee transition into the Facebook mid-roll ad program. Helped editors and producers move from 60-second to entirely 90-second and then 180-second videos that could be monetized and optimized for mid-roll revenue.

    • Managed one direct report

  • dsgnfix - Social Media Manager (2015-2016)

    Art-, architecture- and design-focused iOS app.

    Developed social media strategy to market the app. Managed social media profiles (Twitter, Facebook, Instagram). Created content and copy to be posted regularly on the social channels.

  • Magnetic Recordings - General Assistant (2014)

    Music licensing and publishing company.

    Organized and digitized dozens of paper contracts and handwritten notes into usable, trackable and shareable formats. Was the point of contact with clients. Research and data entry on BMI, ASCAP and Discogs.com databases. Managed YouTube account: created and posted videos, responded to comments and engagement. Digitized analog master recordings. Organized hundreds of digital masters.

  • 'Son of a Postman' Blog and Book - Social Media Manager (2013-2014)

    Book and blog by author Kevin Alger.

    Developed social media strategy. Managed social media profiles (Facebook, Twitter, LinkedIn). Composed and managed email newsletter (via MailChimp).

  • GroundReport - Social Media Manager (2013)

    Groundreport was a citizen journalism platform.

    Developed and produced the regular Recognition Awards, highlighting the best content on Groundreport (email and on-platform content). Screened, edited and sourced licensable images for incoming articles. Community management and outreach to power-users. Managed social media profiles (Twitter and Facebook).

  • Education

    BA of English Literature from Swarthmore College, class of 2013
    Minors: Film and Media Studies, Philosophy